Bridging Genetics, Management, and Technology in Beef Production - 701x featured in Drovers Magazine

701x was recently featured in an article from Drovers breaking down how the North Dakota-based agricultural technology company is reshaping cattle management through a blend of innovative technology, user-friendly design and exceptional customer service. The piece highlights 701x's three core offerings - registry services, on-ranch herd management software and smart livestock devices - and how together they give ranchers a single, centralized platform to track animal health, location, breeding activity and performance data.

Montana Angus producer Sara Stevenson is quoted in the article describing 701x as "the solution to a long-time problem," explaining how the platform replaced years of scattered notebooks and multiple spreadsheets with one system that follows every animal from birth to sale while significantly reducing data entry errors and the annual stress of breed association reporting.

On the hardware side, 701x's xTpro smart ear tags give producers real-time insight into bull activity, estrus detection and herd behavior - valuable tools at a time when quality labor is increasingly hard to find.

Missouri seedstock producer Dakota Gerloff of Gerloff Farms uses the tags to monitor his bulls throughout breeding season and even offered qualifying buyers at his annual bull sale an xTpro tag and a one-year app subscription, reporting strong adoption and zero complaints.

With transparent online purchasing, pre-integrated tags and responsive customer support, 701x is designed to be accessible for both commercial and seedstock operations.

As VP of Sales and Marketing Sam Fisher puts it, "I really believe we're building tools that actually matter - tools that will actually keep people in the beef business."

READ THE FULL FEATURE HERE