No one likes change.   Until they do.   Would you really prefer cold showers every day? How about waking up, stirring the fire, then  putting the coffee on? Would you give up that modern, nimble, tough aluminum trailer for that old heavy fiberglass job from the late 80’s?  I get it. I’m as averse to change as anyone. Those who know me well know I’m eager to park the modern dually or my bride’s fancy SUV in lieu of the old ’90s Jeep. The noise and the clutch take me back for a

With record beef markets, I know many ranchers are looking at expanding and wanting to capitalize on this great opportunity....

Our very own Chief Strategy Officer, Chip Kemp joined Justin Mills of Working Ranch Radio on episode 228 to explore how technology is...

Don’t disrespect the simple .   701x tools like the xTpro tag and the Autonomous Rancher herd management system get lots of accolades. And appropriately so.   However, I think too many of us overlook the elegantly simple and powerful xTlite tag. It is an inexpensive, easy to install, robust Bluetooth device that allows you and the kids to hop on the UTV and drive in the pasture and locate any animal wearing an xTlite that is within Bluetooth range. It’ll help you track down t