Six weeks of stress. And yet… That is how some would describe the last month and a half of the cattle markets. By now you know some of the basics of why. Like many, I have strong opinions on some of the happenings. Should you want to visit about those feel free to reach out. I’d be happy to get your take. I can even offer some insight into my own thinking if you wish. But stress doesn’t always denote a negative. You’ve been stressed and unnerved many times before a very posit

This week, I received an alert on 710 - one of our foundation cows. It was a heat alert which wasn’t what I wanted to see on an 8 year old cow who was preg checked months ago and on pasture 50 miles away. I then started unpacking the information and a light came on…701x just saved me a great deal of pain and agony of finding out I had an open cow early not late. What to do... Well, we had a handful of options, but I preach practicality to my children and anyone else who will

No one likes change.   Until they do.   Would you really prefer cold showers every day? How about waking up, stirring the fire, then  putting the coffee on? Would you give up that modern, nimble, tough aluminum trailer for that old heavy fiberglass job from the late 80’s?  I get it. I’m as averse to change as anyone. Those who know me well know I’m eager to park the modern dually or my bride’s fancy SUV in lieu of the old ’90s Jeep. The noise and the clutch take me back for a

With record beef markets, I know many ranchers are looking at expanding and wanting to capitalize on this great opportunity....

Our very own Chief Strategy Officer, Chip Kemp joined Justin Mills of Working Ranch Radio on episode 228 to explore how technology is...

Don’t disrespect the simple .   701x tools like the xTpro tag and the Autonomous Rancher herd management system get lots of accolades. And appropriately so.   However, I think too many of us overlook the elegantly simple and powerful xTlite tag. It is an inexpensive, easy to install, robust Bluetooth device that allows you and the kids to hop on the UTV and drive in the pasture and locate any animal wearing an xTlite that is within Bluetooth range. It’ll help you track down t

96 Bulls… In the real world we need answers and solutions. That is what we do. Lots of data means lots of confusion and noise unless it...

The customer knows what they want. Ranchers and cattle producers know where the true pains of their operation are and what they need to...

You’re going to buy tools. Seek those that empower your independence and success. Choices must be made.  Some are collectors of “stuff”...

We're thrilled to announce the addition of Dr. Wade Shafer to our Board of Directors. Dr. Shafer had this to say about coming aboard: "I...

Empowerment. Your empowerment. Much talked about. Seldom done. Our driving force at 701x is to provide your farm or ranch family with...

(Editor’s Note: This is the third in a series on the speakers from the “Spark your Innovation” event at North Dakota State College of...

Fargo, North Dakota-based 701x may have started life as a company making simple GPS tracking tags for livestock, but its founders quickly...

FARGO — From its headquarters on 700 Main Avenue in downtown Fargo, engineers with 701x Autonomous Rancher are improving the lives of...

Fargo, ND [27 March 2025] – 701x, a leader in innovative livestock technology, proudly   announces that its xTpro tag has been officially...

701x is excited to announce the acquisition of DigitalBeef, a leading B2B Software-as-a-Service (SaaS) company based in San Antonio, TX....