Precision Ranching - 701x Founder Kevin Biffert is Making Sure it Stays

701x was recently featured in the January/February 2026 issue of Future Farmer Magazine, breaking down how founder Kevin Biffert is applying a manufacturing and automation mindset to one of agriculture's oldest industries.

The feature explores how 701x's GPS-enabled smart ear tags and connected software platform turn cattle into real-time data points, giving ranchers visibility into location, health, behavior and breeding activity without requiring constant physical presence in the pasture.

Biffert, who previously built and sold an industrial automation company, describes 701x not as a tag company but as an ecosystem - one built around the belief that productivity is what unlocks a better life for ranch families.

The Future Farmer piece digs into the broader pressures shaping the cattle industry, from tightening herd numbers and rising replacement costs to labor issues that are pushing the next generation away from ranch life. Biffert's response is a full hardware-software platform designed to do more with less - reducing death loss, improving reproduction efficiency and giving ranch families back their time.

With a test ranch in western North Dakota, university research partnerships and a recent acquisition of registry platform DigitalBeef, 701x is positioning itself as the operational backbone for both seedstock and commercial producers. As Biffert frames it, the real breakthrough won't just be smarter cattle - it will be ranch families who can finally step away knowing that if something changes, they'll know.

Read the full profile HERE