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Ranch owners or managers have many tasks on their plates. Overseeing an operation, keeping accurate records regarding their herd, supervising their team, and providing their animals with proper care can get to be overwhelming. The 701x Cattle Management System works to alleviate some of the stress that often comes along with managing a cattle operation.

Digital record-keeping is not a new idea in the ranching industry, but it has a handful of benefits. Our technology empowers you by collecting and consolidating all your herd data into one central and secure database. Easily access insightful information regarding individual animals or your entire herd. By using our platform, users can establish benchmarks to make better informed managerial, production, and financial decisions.


  • Improve internal efficiency and management

  • Ensures the safety and security of your records

  • Give users access to accurate and up-to-date records

  • Promote team collaboration

  • Simplify making edits or revisions to records

  • Improve organization

  • Save time and money

  • Easily access and share cattle records

  • Give users offline access to their data


Calving Season - Regardless of what season(s) or methods you use for breeding, you can create a breeding season that is tailored to your operation.

Breeding record – input bull turnout date, AI date, preg check date, and estimated calving date when creating breeding records to track how far along your dams are. Update your breeding record throughout the season to make calving season as efficient as possible.

Bull turnout – create a record of the cows and heifers in a pen/pasture and which bulls you turn out with them on a specific date. This will auto-generate breeding records for the dams and set the possible sires as the bulls.

Embryo tank – the embryo tool is designed to help you track your embryo inventory. You can assign a dam and a sire to the specific embryo transfers, add and update supply tanks, and view previous adjustments to your inventory. You can also use an embryo transfer on a breeding record.

Semen tank – if you artificially inseminate, this tool is designed like the embryo tank, but instead, it allows you to keep track of information pertaining to specific sires that the semen straws come from as well as your straw inventory. Just like the embryo transfer, you can use a semen straw on a breeding record.


It’s important to keep a close eye on the health of your animals to ensure that they are happy and healthy. With our health tracking features, users can monitor the health of their animals by keeping track of health conditions, symptoms, treatments, and other health metrics such as weight, temperature, height, and body score. You can also create and update medication or immunization records for individual animals while also keeping track of the inventory of medications. Maintaining animal health records makes it easier to identify potential health issues early on while also reducing the chance of an illness spreading to other animals.

Comments can be made within the health records to make notes and to keep your team on the same page. Changes to health records can be made on the go and any updates will be viewable to everyone on your team.

Additionally, with our location tracking capabilities from the tag, potential health issues, illness, and lameness may be detected by analyzing the animal's activity. If an animal has been stationary for an extended period, the user will receive an alert and a message suggesting that they check on the animal as it may be hurt or sick.


Monitor animal activity to see where your animals have been and where they are going. Footstep count and distance traveled of individual cattle can be used as health and productivity indicators.

Check-in on the welfare of your animals by monitoring their movement. If an animal is stationary for an extended period, the tag will alert the user by notifying them to check on the animal. The tag may have fallen off or the animal may be stuck, hurt, or dead. On the flip side, if a tag detects that the animal is traveling at an excessive speed, the user would also be notified of this occurrence, alerting them to track the animal as it could have been stolen off their property and likely being transported by trailer.

Boost your pasture management by monitoring the grazing patterns of your herd. Gain a better understanding of how your animals are moving around an area to foresee when pasture rotation is necessary.

Good pasture management allows you to provide quality forage to your herd to meet their nutritional needs. It also allows organic matter and nutrients that act as fertilizer to be distributed to areas needed for crop production.


A geofence is a virtual perimeter that allows the user to mark specific areas on a map. On our interactive map, users can create geofences for different fences or pasture boundaries to easily identify where their animals are located. If an animal with a 701x Tag was to find its way out of a pasture or fence that was defined by a geofence, the user would receive an alert on their device that the animal was outside of the boundary. A GPS coordinate will be available to the user, allowing them to find the animal more quickly. Keep track of pasture use, size, and what animals are currently utilizing it.


Mark a variety of points of interest to monitor if your animals are frequently visiting or are located near specific areas.

  • Water tanks

  • Feeders

  • Wells

  • Buildings

  • Gates

  • Cattle guards

  • Irrigation systems

  • Ponds

  • Pipelines

  • Pits


Reports help you better understand your data and assist in evaluating and analyzing your herd. Our report feature makes it simple to track your herd progress, productivity, and growth allowing you to establish benchmarks and improve your decision-making.

  • Inventory

  • Herd health

  • Replacements

  • Culling

  • Treatment

  • Calving

  • Calf Performance


Create customized folders to organize animals and their records. Utilizing folders enables you to create an organized structure that allows you and your team to quickly find data pertaining to specific animals. As you generate “animal logs” (health, movement, measurements...etc...), the animal will automatically show up in your folder based on the filters you assigned to your folder. Below are some of the folders that we find to be most useful at our testing facility

  • Vaccinated

  • Culls

  • Yearling heifers

  • Male calves

  • Female calves

  • Orphans

  • Turned out bulls

  • AI/IVF

  • Sick

  • Doctored

If you are not currently recording or storing your cattle records, we are more than happy to guide you through it all. Getting started with our cattle management system is quick and easy. Whether you are looking to keep track of the basics or each step of production, we have the right fit for you and your needs!


For more information about our software or ear tag, please visit our website or contact us. We'd love to chat with you!

To download our app, 701x Autonomous Rancher, click the links below!

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